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After searching unsuccessfully for a job to match her education and experience, she applies for a position as the secretary to the president of EcoModa, a highly successful, trendy fashion manufacturer/retailer founded by two families, the Mendozas and the Valencias. Though she has a great master's degree in finance and graduated at the top of her class, Betty has always been unable to secure a job interview, because, she claims, her ugly photograph ruins her otherwise impressive résumé.
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She becomes Armando's accomplice in a clandestine scheme to save EcoModa from financial ruin and they become romantically involved. Betty constantly faces the scorn of EcoModa's attractive manager-owners but proves herself indispensable to EcoModa's new president, Armando Mendoza. It is the first telenovela to have been remade worldwide and has been regarded as bringing the telenovela to new levels of success.īeatriz Aurora Pinzón Solano, Betty, is an unattractive but a brilliant economist working as a secretary at a fictitious Colombian fashion empire, EcoModa. In addition, the premiere episode doubled and in some cases nearly tripled its prior audience among all key demographics.ĭue to the success of re-runs aired in the United States, in June 2009, Yo soy Betty, la fea re-aired in México on Canal de las Estrellas.īetty, la Fea is one of the world's most popular television shows and is considered the most famous Latin telenovela in history. Eight years after the telenovela's original run, the highly anticipated return of the original version of Yo Soy Betty, La Fea delivered impressive ratings for the network, attracting over one million viewers, more than half a million of which were adults aged 18–49.